About Us

Welcome to the new,
Toolbox Tees Marketplace! 

After eight years in Chattanooga, TN, the Dirt Dog brand is now part of the Toolbox Tees™ family of brands and has relocated to Elk City, OK USA.  In our ongoing effort to help our sport with sponsorship and fundraising, your purchase here now directly supports the track, racer or series of your choosing!  Just find your favorite(s) and shop away!  Each store features a different selection of custom apparel and brand favorites.  Proceeds are shared with each driver, track or series when you make a purchase from their store, even if you buy from multiple stores in one order.  

Toolbox Tees LLC and all of our brands are owned and operated by racers, for racers.

OUR MISSION IS SIMPLE!  Since our humble beginnings in 2009, all we ever wanted to do was promote, sponsor and report on dirt track racing around the world.  We started as Dirt Dog TV, looking to build the first IPTV network for dirt motorsports.  After blowing through a bunch of money and realizing we were years away from turning a profit, we needed to generate some revenue to keep the brand alive.  So, we made a t-shirt, and it sold out.  Then we made another and another and they all sold out.  Today, after many ups, downs and lessons learned the hard way, we now provide a combination of media, marketing and merchandising services for dirt racing teams, tracks, series and organizations in the USA, Canada, Australia and New Zealand. 

We work very hard to ensure that our apparel has an attitude, quality and style all its own.  We lead, while others follow.  Since launching Team Dirt Dog back in 2012, lots of folks have tried to copy us and even blatantly plagiarized our designs, but none have lasted long.  Why?  Because they were only in it to line their pockets and didn't care at all about our sport.  We've lasted 16 years because we live, breathe and bleed dirt track racing every day. We... are you.